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Road to Eccellenza | Italy Rally


  • Petersen Automotive Museum 6060 Wilshire Blvd Los Angeles, CA 90036 (map)

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Team (2 People) - $35,000

Hotels, meals per day, vehicles, transfers, and daily activities, such as collection tours and more, are included in the price.

Flights are not included. Itinerary is subject to changes.


Our First Ever International Rally

The Petersen Automotive Museum will have its inaugural International Rally, which takes place in some of the European’s most coveted automotive destinations, providing a one-of-a-kind experience to an intimate group of participants. The first of a new International Rally series starts in the South of France and ends in Italy: ten days of highly curated experiences and exclusive access to the very best of the European landmarks, factories, private collections, art and culinary experiences.

The rally is comprised of 12 teams and will travel through Turin, Tuscany, from Monte Carlo and the Italian Motor Valley, ending at the iconic Concorso d’Eleganza in Villa d’Este.

Event Itinerary

Day 1 - Monaco

As guests descend upon the picturesque landscape of the French Riviera, their journey begins with a seamless transition from the azure skies to the welcoming embrace of Nice Airport, nestled closest to the legendary principality of Monaco. From there, a chauffeured transfer awaits, whisking them away to the opulent splendor of the illustrious Hotel de Paris, a beacon of elegance and refinement perfectly nestled within the heart of Monaco. Set against a backdrop of Mediterranean allure, this prestigious abode serves as an exquisite sanctuary, offering unrivaled access to the enchanting delights that Monaco has to offer.

Day Two - Monaco

Experience the epitome of luxury as we explore Monaco's prestigious private car collections in the morning. Then, brace yourself for a spirited drive along the iconic Rally de Monte Carlo route through the picturesque Route Napoléon. We'll conclude the day with a sumptuous dinner, offering breathtaking views of the French Riviera.

Day Three - Monaco

A perfect day in the waters of the Monaco Riviera onboard of a yacht which will take the group to the islands facing Cannes for an incredible, relaxing day made even more special by gourmet food and memorable entertainment. For those who don’t wish to spend the day at sea, an optional visit to the fascinating Villa Ephrussi de Rothschild will be arranged. The Hotel De Paris also offers a wonderful spa to spend a few hours to regenerate before the adventure continues to Turin, the following day.

Day Four - Monaco to Turin

Heading out of Monaco and North towards the beautiful Langhe hills and wine region that surround the city of Torino, we’ll be pointing towards a landmark of the Italian automotive culture: the city which hosts several car manufactures and world-class artisan coach builders. After a stop at an incredible and extremely private collection, the rally will continue towards the city, where we will have access to very special venues and a delightful dinner at the world-renown La Pista, on the top the Lingotto historic racetrack. The group will then spend the night in the city center of Turin at Principi di Piemonte.

Day Five - Turin to Portofino and Florence

We’ll start the day with more automotive destinations in the morning, to then proceed to the marvelous Portofino where we will stop for lunch after a spirited drive. Through the Coast of Liguria towards the Millemiglia Routes we’ll make our way to Florence. We’ll then spend the night at in a beautiful Castle on the hills of the city.

Day Six - Tuscany

The small towns and incredible sights that Florence offer are unparalleled: we’ll spend the day exploring the tuscan territories, crossing lands through the vineyards, cypress-filled roads and medieval burgs. The participants will have access to a private tour of one of the world’s most impressive art museums, which holds some of the best works of art produced between the 15th and 18th century, including Botticelli, Michelangelo and Leonardo Da Vinci.

Day 7 - Motor Valley

After Portofino, the group will head towards the Heart of what the highest form of Italian automotive manufacture has to offer: The Motor Valley. We’ll stop at a secret, never shown before private collection of incredible vehicles.

Afterwards we will visit the astonishing craftsmanship of the Pagani Atelier Factory to then continue with the Maserati Factory and conclude with Ferrari. The group will have the opportunity to dine at the world famous, Michelin Star Cavallino restaurant and drive back for another night in Florence.

Day 8 - Florence to Como

As the exploration of the Motor Valley and Tuscany comes to an end, we’ll head North to make our way to Lago Maggiore, stopping on the way at a fabulous facility in Milano filled with incredible vehicles to explore our last private collection. After an immersive day of Italian masterpieces on wheels, the group will proceed towards the last leg of Road To Eccellenza, ending in Como.

Day 9 - Lake Como

As a grand finale for our Road to Eccellenza Rally, we will be traveling from Milano to the incredible sceneries of Lake Como where we will conclude with an unforgettable experience at Concorso d’Eleganza Villa d’Este. Since 1929, Villa d’Este has attracted the most iconic and valuable cars to have ever existed. The glamorous concourse takes place in a 1568 lakefront villa: The exquisite Historic Cars taking part in the international field of contestants create an incomparable atmosphere in the environs of Villa d’Este making a truly unique experience in the hearts of any car enthusiast.


Questions about the Event? Inquire below for the full rally schedule.

Please don’t hesitate to contact lbondesan@petersen.org for questions about this one-in-a-lifetime experience.

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Lowrider Car Show & Exhibition Opening Reception

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May 18

Little Sparks: Animals and Cars