January 09, 2013
FOR IMMEDIATE RELEASE
Contact: Laura Conrad – Kahn Media
PETERSEN AUTOMOTIVE MUSEUM’S POPULAR VAULT TOURS NOW EXTENDED INDEFINITELY
Los Angeles, Calif. (Jan., 2013) –For the first time ever over the 2012 holiday season the Petersen opened the doors of its legendary Vault to the public. Previously an experience reserved strictly for staff, docents, curators and industry insiders, the response was unprecedented. Due to the overwhelming popularity, the museum will extend the Vault tours further, allowing automotive enthusiasts additional opportunities to view over 150 vehicles and other automotive treasures not on display in the museum itself – many of which belonged to world leaders, actors, rock stars, famous collectors and museum founder Robert E. Petersen.
Originally scheduled to close January 6th, the Vault tours have been extended indefinitely. An additional ticket purchase of $25 is required and includes access to the Vault, as well as a guided tour by museum staff. To ensure a quality experience, tours will be intimate, no more than 20 people at a time. Vault tour guests must be over the age of 12. Tours are available at 11:00am and 3:00pm on weekdays, and at 11:00am, 1:00pm, 3:00pm and 5:00pm on weekends and holidays. Tours may be scheduled by calling 323.964.6331 or visiting the admissions desk.
“In a way the Vault has become a legend,” says Terry Karges, the museum’s Executive Director. “People have always asked for access to the Vault and when we finally were able to offer the opportunity, they couldn’t get enough. We had no choice but to extend it further, we feel our guests deserve the chance to see the Vault, and frankly, we were overwhelmed with all of the requests during that short period of time.”
Examples of vehicles currently located in the Vault include the spectacular one-of-one 1925/34 “Round Door” Rolls-Royce Phantom I Aerodynamic Coupe, a Ferrari given to Henry Ford II by Enzo Ferrari, a rare Jaguar XKSS formerly owned by actor Steve McQueen, the Volkswagen Beetle driven by Lindsay Lohan in “Herbie Fully Loaded” and a 1939 Bugatti given to the Shah of Iran as a wedding present. A wide variety of hot rods, muscle cars, Hollywood vehicles, exotics, vehicles used by heads of state, motorcycles, and even a Popemobile are housed in the Vault. Tours will last over an hour and photography is not permitted.
The optional Vault tour adds a third level of exciting vehicles to see. Other exhibitions in the museum include an exhibit titled "Aerodynamics: From Art to Science." This exhibit, which runs through May 27, 2013, presents an entertaining and enlightening visual overview of the landmarks of aerodynamic design, from the quirky 1928 Martin Aerodynamic and the 1940 BMW 328 Mille Miglia to the technologically advanced Bugatti Veyron. Also on display is “Sculpture in Motion: Masterpieces of Italian Design,” a look at the finest Italian automotive designs from the 1930s through today’s modern supercars in the museum’s grand salon through February 3, 2013. These temporary exhibitions join permanent galleries which cover topics ranging from Hollywood vehicles to alternative power, motorcycles, hot rods, and the Streetscape, which takes visitors through the evolution of Los Angeles and the automobile. Families will find the Discovery Center on the museum’s third floor to be a fun place where children can interact with the exhibits and learn art and science through the automobile.
The Petersen Automotive Museum Foundation is a 501(c)(3) nonprofit educational institution. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California 90036. Admission prices are $12 for general admission adults, $8 for seniors, $5 for students with ID, $3 for children ages 5 to 12. Museum members, active military with ID and children under five are admitted free. Vault tours are available for an additional $25, and are offered on a first-come, first-served basis. Parking is free for the first 30 minutes and $2.00 each additional 30 minutes. One hour validation with purchase of $10 or more in the Museum Store or Johnny Rockets located in the museum lobby. Museum hours are Tuesday through Sunday from 10am to 6pm. For general Museum information, call 323/930-CARS or visit the Museum’s Web site at: http://www.petersen.org