Hot Wheels Hall of Fame

In 1964, Chrysler commissioned Mike and Larry Alexander to customize their new economy pickup, the Dodge A-100. Based on automotive designer Harry Bentley Bradley’s illustration, the Alexander brothers created a low, cab-forward design with a front-opening cab.

After a naming contest it was called the Deora®. The winning entry was from a 13-year-old boy, and is a technically incorrect version of the Spanish word for “golden.”

The 1968 Hot Wheels® Deora® became a huge hit and an automotive legend.

Deora® car on loan from Al Davis, Jr.