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Hot Wheels Hall Of Fame

 

The MATTEL HOT WHEELS HALL OF FAME is back!

Hot Wheels Hall of Fame
Artist Rendering Courtesy of Mattel, Inc.

In 2003, Mattel marked the 35th anniversary of the Hot Wheels® brand by unveiling the first-ever long-term museum exhibition of Hot Wheels® full-size and die-cast cars at the Petersen Automotive Museum. The Hot Wheels® Hall of Fame included interactive displays and a selection of Hot Wheels® cars, both miniature and full-scale, which embodied the brand’s signature speed, power, performance and attitude.

After a brief hiatus, the Hot Wheels® Hall of Fame returns to the Museum on December 21, 2007 with a redesigned, condensed layout in a new location on the second floor. Like the first exhibit, the new Hot Wheels® Hall of Fame will host a rotating series of exhibits, including full-size versions of some of the most famous Hot Wheels® models ever created. Plans call for the exhibit to initially feature the Twin Mill®, an original Hot Wheels® design that was introduced as a full-size, functional car in 2001 and recently given a thorough reconditioning in preparation for display at the Petersen Automotive Museum.

Now spanning nearly four decades, an array of the most significant 1:64-scale to 1:18-scale die-cast Hot Wheels® will also be on display. The exhibit will provide visitors with a look inside the highly prolific Hot Wheels® design studio, via original models, wooden patterns, injection molds and drawings of original vehicle designs. Hot Wheels® cars revolutionized boys’ toys in 1968 with an original line of super-fast customized cars built for speed, power, and performance, wrapped in attitude.  Now almost 40 years later, Hot Wheels® is a global lifestyle brand that represents the coolest cars imaginable in scales from miniature to full-size.  In addition to leading the way with innovative vehicles, playsets and track, Hot Wheels® cars are also popular collectibles for adults.  For the latest information on Hot Wheels® cars, cruise over to www.hotwheels.com



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