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Chevrolet’s highly regarded six-cylinder engine debuted in 1929, the year this car was built. Touted as “a six for the price of a four,” prices ranged from $525 for the roadster and phaeton to a high $725 for the Imperial Landau, which had a top that was collapsible only in the rear. The formal, but impractical design was a throwback to a time when cars were primarily driven by chauffeurs and was extremely unpopular with buyers of vehicles in Chevrolet’s price class. To enhance marketability, the design was changed during the model year so that the top was permanently fixed. Of more than 1.3 million Chevrolets built during the 1929 model year, a mere 300 were the original style Imperial Landaus.
Collection of the Petersen Automotive Museum