1939 mercury convertible coupe

Third Floor- History

The Mercury brand was introduced in 1938 to compete in the profitable mid-level market segment then dominated by Oldsmobile and Dodge. Large and spacious, the Mercury offered a successful combination of style, economy and utility for a reasonable price. Postwar customizers appreciated these features, and many of them transformed their Mercury’s into popular custom show cars.

The Margie and Robert E. Petersen Collection