2011 moto undone

First Floor - Artistry

2011 | Joey Ruiter

Re-setting the fundamental image of the motorcycle, Moto Undone is conceived as a purely generic form of transportation. It suggests how a motorcycle might have looked had it not been the subject of a gradual evolution that yielded a design that invited bold decoration, exposed the mechanical components, and provided for an aggressive sounding exhaust system. Its polished aluminum fairing completely conceals all mechanical components and, having been transferred to a smart phone app, all its instrumentation “disappears” as well. In stark contrast to boldly expressive traditional motorcycles, Moto Undone is powered by an electric hub motor that enables its rider to dissolve silently into its surroundings to the point of nearly disappearing.

Courtesy of J.RUITER