2011 moto undone

Second Floor - Industry

Built by Joey Ruiter, Grand Rapids, MI, USA

Moto Undone” is a pure idea in a rigorously geometric form, and the most uncompromising two-wheeled design object ever built. It tosses out all moto-design cues, replacing them with a mobile magic mirror on which the rider looks vulnerably organic. Industrial designer Joey Ruiter is famous for outrageously simple vehicle shapes that can be experienced as threatening in their synthetic aloofness, and “Moto Undone” does not need a person: it is perfect in itself, more as object for worship than a vehicle.

Courtesy of Joey Ruiter