Haptics in Automobiles Panel

DATE: APRIL 28, 2018


haptics petersen.jpg

More and more automotive companies are investing in innovative haptics solutions for their next generation vehicles that contribute to the driver’s safety and keep their attention on the road and the wheel. Haptics refers to the sense of touch and to the devices using this channel to provide information to the driver. This information can be vibrations, pressure, touch-screens, change in temperature, or mid-air stimulation.

The Petersen hosted a panel discussion featuring haptic scientists and companies to discuss the integration of the haptic sense in automotive and the remaining challenges to overcome.

Attendees had the opportunity to be exposed to and try several haptic technologies such as mid-air haptics, touchscreen haptics, and more.

haptics petersen 1.jpg


Mounia Ziat - Associate Professor at Northern Michigan University, she has built several haptic devices to solve practical research questions related to design and human factors.

J. Edward Colgate - Design Professor at Breed University, he is the co-inventor of a class of collaborative robots known as “cobots” and a suite of technologies for bringing programmable haptic feedback to touch surfaces.

David Birnbaum - Director of User Experience at Immersion Corporation, him and his team are responsible for developing the tactile aesthetics of emerging technologies.

Peter Botticelli - Sales & Production Engineer at SynTouch, he develops state-of-the-art machine sensing technology.

Heather Culbertson - Assistant Professor in computer science at USC, her primary research goal is to create haptic interfaces that realistically mimic touch sensations experience during interactions with the physical world.

Christopher Ploch -  Ph.D. candidate in mechanical engineering at Stanford University, he seeks to augment audio and visual cues through human touch and make driving more safe and enjoyable.