The Porsche Effect

DATE: FEBRUARY 1, 2018

EXHIBIT OPENING

Post World War II, Porsche emerged, defining the priorities of a new generation of sports car enthusiasts.  The Porsche Effect explores the history and significance behind the brand’s design, engineering, advertising, partnerships, and enviable record of racing triumphs, answering the question of how this marque became a recognizable symbol of postwar affluence and an iconic producer of luxury vehicles.  Thematic, the exhibit contains a combination of automobiles, artifacts, archival material, film footage, and visual reproductions, pertaining to elements of style, Zuffenhausen and beyond, extended families, innovation through competition, and World/image/object.

The Porsche effect will address “what makes a Porsche and Porsche” by tracing the car’s proportions, established by Ferdinand Porsche and Erwin Komenda in 1948, and exploring the transatlantic relationship between Porsche manufacturing in Germany and the American market.  This illustrates the importance of Los Angeles and shows how the Porsche phenomenon has resulted in a recognizable style that has permeated their marketing, influencing pop culture and mass media in the process. 

Visit the exhibit while it’s still here!

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