This Is How Howie Idelson & Patrick Long Created Luftgekühlt
Howie Idelson has a short attention span and doesn’t try hiding it. In between tangents on physics and the creative brain, he briefly returns to discussing his current work. “Now, I really kind of pick-and-choose and I try to do stuff that’s fun… I’m really allergic to the mundane, corporate stuff,” he says.
Working in motorsports and automotive branding, Idelson says that the bulk of his work is now action sports. And even though you’ve seen his work, among car folks he’s most famous for co-creating Luftgekühlt, the semi-regular aircooled-Porsche Woodstock.
Idelson was designing a new racing suit and boots for Oakley’s program. His friend, Porsche racer Patrick Long, was also an Oakley-sponsored driver and thus Idelson sought his input on the project. He and Long lost track of their design goals during one coffee, bench-racing, and bullshit session, err—design session, which led to brainstorming on what car shows are and what they should be