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The Roots of Monozukuri and Fine Tuning Opening Reception

  • Bruce Meyer Family Gallery 6060 Wilshire Boulevard Los Angeles, CA, 90036 United States (map)

May 24th | 6:30pm | 2nd Floor - Rob and Melani Industry Floor

The Petersen Automotive Museum is excited to announce its two newest exhibitions, The Roots of Monozukuri: Creative Spirit in Japanese Automaking and Fine Tuning: Japanese/American Customs.

Prior to the public opening, the museum will open the doors to the exhibit early and host a limited number of guests for a preview reception on Thursday, May 24, 2018The event will include opening remarks, music, food, and drinks throughout the night. VIP admission includes a copy of The Roots of Monozukuri: Creative Spirit in Japanese Automaking exhibit book. Members receive an exclusive discounts on VIP admission. Not a member? Join today!

THE ROOTS OF MONOZUKURI: Creative Spirit in Japanese Automaking

This exhibition seeks to be a comprehensive representation of the products of the Japanese automotive industry before 1970, and as such will be part one of a two-part exhibit. By seeking to include vehicles that have never been shown in America before and therefore have not yet shaped contemporary American perceptions of Japanese automaking, we will explore how and why Japan’s automotive industry has come to dominate the roads, paying special attention to the interesting cultural interchange between the US and Japan that grew into the symbiotic relationship of these economies and cultures.


Japanese custom cars can be categorized into several styles, from the classic tuner style to wild and elaborate customs. Many of these vehicles have never been examined in a museum setting, making their inclusion an opportunity to augment visitors’ perceptions of Japanese cars. This exhibit seeks not only to expose the public to cars they may not see elsewhere, but to explain the ideological and stylistic conversation between Los Angeles and Japanese car customizers.


People worldwide have come to appreciate cars as machines that embody and convey a variety of appealing concepts including style, innovation, freedom, utility and distinction. Japanese/American Perspectives will present intriguing vehicles in pairings representing these five concepts, offering visitors an opportunity to compare and contrast approaches to car design on both sides of the Pacific Ocean.