A man in a hot rod outside of the old Petersen Publishing Company building.

While maintaining a global reach, the Petersen Automotive Museum continually studies the crucial role that this city, and California as a whole, has played in the development of the automobile and its establishment as a cultural artifact. To ensure that the Petersen continues to become the center for automotive thought by presenting mobility’s past, present, and future, we need your support.

The old Petersen Publishing Company building.
The Petersen Automotive Museum 25th anniversary logo.

25 Years: Celebrating Silver, Going for Gold

The Petersen Automotive Museum is launching our 25th Anniversary Campaign: Celebrating Silver, Going for Gold. This 25th Anniversary Campaign will support our exhibits and related programs, as well as our educational programming and our continued growth.

Our funding priorities for the 25th Anniversary Campaign are:

  1. Lifelong Learning: Free admission and buses for underserved students, JR’s Speedshop, STEAM workshops at the Discovery Center and our thought-leadership series including the Future of the Automobile Conference and Pete Talks.

  2. Exhibitions and Collection: Upcoming Exhibits including Hollywood and Driving Toward the Future, as well as expanding our collection to include the most important and historically relevant cars.

  3. Global Reach: Developing a robust online presence and updating our Petersen SEMA Archive.

  4. Building: Continued structural improvements so the museum can implement state of the art exhibits and programming and provide equal access to all visitors.





Your generous gifts have made a tremendous impact throughout the underserved community including:

  • Giving over 15,000 K-12 students who qualify for free lunch programs a fully funded field trip to the museum. For many of these students, their visit to the Petersen is often their first experience with museums.

  • Providing 15 students from across the state the opportunity to participate and engage at no cost in the inaugural class of JR’s Speedshop.

  • Advancing our mission to explore and present the history of the automobile by allowing the vision of an elevated experience of the Vault, presented by Hagerty®, to become a reality.

Make your impact today.

Teens examining the engine of a car with a Petersen Automotive Museum mechanic during the Teen Auto Workshop.

Donor Wall Information

We have updated our donor recognition program by adding two additional donor walls on the 2nd and 3rd floors. We have added over 150 names to our three donor walls. These gifts represent a lifetime of support for each individual on the wall.

To be represented on the wall or learn how to get to the next level, please reach out to Alexia Cornett, Associate Development Manager at acornett@petersen.org or 323.964.6353.

Car Donations

Over the last year, we have received over 25 vehicle donations. For those with limited space that are looking to make an impact with their vehicles rather than their checkbook, please consider making a car donation to the Petersen. Check out some of the amazing donations we’ve received on our Car Stories blog.

If you want to learn more about car donations, please call Mary Brisson at 323.964.6396.



Forza Motorsport 7 logo.


Through its generous support, the corporate community has played a significant role in advancing the Petersen's vision of collecting, preserving, interpreting, and exhibiting the most significant vehicles in history. There are a number of ways a company can be engaged with the Petersen and enjoy exclusive access benefits to the Museum.

The Petersen Automotive Museum can provide your company with a uniquely valuable partnership and the opportunity to align your brand with a internationally recognized automotive museum. Whether it is through the sponsorship of an exhibition, event, video series, or educational program, or by joining our corporate membership program, Petersen's partners receive exceptional exposure to a broad demographic of visitors and donors, high-profile brand recognition, unique hospitality opportunities, and exclusive events.