California in the postwar years became a center of hot rod culture. Old cars would be stripped and upgraded to create speedsters perfectly suited for a fast run across a nearby dry lake or stretch of road. Returning GI’s would utilize the mechanical skills learned during the war to create innovative racers that would capitalize on people’s desire for speed.

Robert Petersen’s love for this world led to the 1948 launch of Hot Rod Magazine. Followed by the 1949 launch of Motor Trend, and the later introduction of dozens of other titles both inside and outside the automotive space, turned Petersen Publishing into one of the leading publishers of the latter half of the 20th century.

Hot rodding was focused on performance, stripping them of any non-essential equipment to lower weight and maximize a car’s speed.

STEVE WALSH

KEVIN CARROLL

CORY TAULBERT

@ctaulbert

BOBBY MUSGROVE

@b_musgrove

JEFF JONES

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RODRIGO AND CAROL

@platinumcenturion

TIM MCMASTER

@yblockguy


COMING SOON

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LEIGH DUNKS

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ROMAN BILLER

 
 

other digital exhibitions

 
 

GIRLS WHO RIDE

VAN LIFE

PORSCHE 964