Driveable Fashion Statement

Manufactured at the peak of the "Malaise Era," the second-generation Cadillac Seville, introduced in 1980, was a mix of novel technology and classical design. While its modestly styled predecessor was meant to appeal to a younger clientele, the distinctive new Seville targeted an older market nostalgic for the luxury cars of their youth. Its prominent “bustle-back” rear end was inspired by prewar Rolls-Royces. After experiencing reliability issues and mixed reviews for the outdated look, the Seville was redesigned for 1986. Continuing a 1970s trend of fashion designer–automaker collaborations, in 1978 General Motors, Gucci, and Miami dealer Braman Cadillac partnered to create a special limited edition of the Seville with modifications designed by Aldo Gucci. These included a Gucci-patterned vinyl roof, monogrammed upholstery, custom wheels, and red and blue striping. A second-generation Seville by Gucci was even more exclusive and flamboyant than the first. It is unknown how many were built, but the car on display is believed to be one of fewer than ten survivors.

COLLECTION OF JOHN D’ARPA

This vehicle featured in the Totally Awesome! exhibit.

1984 Cadillac Seville by Gucci Gallery

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